Most important things to consider when choosing an SEO consultant in 2023

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Many businesses, therefore, choose to hire an SEO consultant or agency to help them achieve their organic search goals quicker. But this can also be a hard thing to get right.

You want your company to get onto the first page of the search results. But this can be very difficult, especially if you are starting out with no experience in SEO.

How do you choose the best consultant? What should you look out for when hiring an SEO expert?

Have they got experience?

This is one of the most important aspects of hiring a good consultant. You should look at their experience. Have they got customers, and can you read any of their recent reviews or gauge what results they have delivered to their clients?

James Ewen, an SEO consultant who works for SEOtagg (an SEO agency in London), says that he makes sure all proof is on their site as a priority.

“It’s important to make sure that prospective clients can see our work, the results we’ve got, and that we are a real business with real clients,” he says.

This is what you need to look out for. Check sites in depth and make sure that you do your homework in the research stage of finding an expert.

Do they have any reviews?

Similar to the last point, it’s important to check reviews. You would do this with a SaaS tool or a product, so do the same when hiring professionals.

Check their Google profile, and often there are a number of sites that are specific to SEO agencies or professionals.

Ensure you check the good and bad reviews to get a balanced opinion of the SEO consultant and what it’s like to work with them.

How is their website ranking?

I love this as a way of checking how good an SEO consultant is. If your SEO consultant struggles to rank their site, then how can they be trusted with yours?

Always check an SEO consultant’s site with a basic SEO tool or even Google terms related to the service you are looking for.

You can even ask a consultant to show you their past success when it comes to ranking websites. All of this is great information when it comes to choosing the best expert on offer for your business.

Are they willing to chat with you in person?

A lot of SEO ‘experts’ will say that they know what they are doing, but how many are willing to take the time to chat with you on a call?

This is a great way to identify a great SEO consultant from an average one. They will be able to walk you through their process and how it would work for your site.

Every site is different, so don’t be afraid to ask what they can do for your specific situation. Most SEO consultants will be happy to show you a high-level plan for what will happen if you take them on.


Now you know what to look for when finding help, or click here to work with one of London’s best SEO consultants.

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